The Cogmentis UTM Tracking Plugin for WordPress is like a Swiss Army knife for business owners who care about the effectiveness of their advertising and marketing campaigns.
It makes it simple to track UTM parameters, Google Click ID (gclid) and Facebook Click ID (fbclid). It also gives you server-side conversions tracking for Facebook and Google Ads, making your conversion reporting more robust and reliable.
Features of our UTM Tracker include:
UTM and URL Parameter Tracking
The plugin tracks Facebook’s Click ID (fbclid), Google’s Click ID (gclid) and any other URL query parameters you wish to track.
By default, this includes the UTM parameters (utm_source, utm_medium, utm_campaign, utm_content, utm_term), but you can specify any other tracking parameter that is important to you, such as affiliate IDs, email campaign info etc.
The plugin can then automatically update hidden fields in your WordPress contact or sales forms in order to pass these parameters to your backend CRM systems.
For example, if you visited our website using a link with UTMs, they will be automatically filled below:
Values are stored for the browsing session only, so key tracking data can be used on all visited pages in a privacy compliant way.
Facebook Conversions API (FCAPI) Tracking
The plugin makes it simple to track conversions using the Facebook Conversions API (FCAPI) to ensure you get the most reliable conversion data possible. This is a server-side conversion tracking mechanism which is more reliable than the traditional Facebook pixel.
Our implementation of FCAPI works in conjunction with our custom image tag (or the regular Facebook Pixel), to properly de-duplicate conversions and prevent double counting.
This gives you the best of both worlds, and the most accurate tracking possible.
Google Offline Conversion Tracking
The plugin also lets you send Google’s Click ID (GCLID) and related data to Google offline conversions via a Zapier webhook URL or Google Sheets Web App URL.
You simply specify the URL of your app, and data will be posted there automatically when a Google Conversion occurs.
Although you have to create your own web app (eg via Zapier), our plugin makes the process of server-side tracking much easier to implement in Google.
Conversion Snippets and Shortcodes
Both Facebook and Google conversions can be triggered on a page by adding a conversion shortcode, or a Javascript snippet.
This means you can easily add a conversion to a thanks page in WordPress, just by adding a shortcode.
Or if you need it, your web guy can build more complex conversion logic on page or via Google Tag Manager, using Javascript.
The plugin lets you use any of the standard Facebook conversion events, including “AddToCart”, “InitiateCheckout” and “Purchase” events so you can run ads based on conversions at any of these levels of your order process.
Facebook Engaged Audience Event
You can also send a custom “Engaged” Facebook conversion event after a specified time. This is useful for building Facebook audiences of people who actually showed an interest, rather than wasting money retargeting people who bounced.
Google Tag Manager Support
The plugin makes installing Google Tag Manager on your site a breeze, and will optionally host the main GTM container script locally to ensure your website loads as fast as possible.
If you choose local hosting, the plugin will automatically update the local version of GTM every 15 minutes.
Consent Mode Compliant
Our plugin supports cookie consent systems, allowing you to require affirmative consent before allowing conversions to be tracked.
You can use Google Tag Manager or any Consent Management Platform to obtain consent, and the plugin will hold all conversion events back until it gets notified that consent is granted.
Lightweight Code
We’ve designed our plugin to work blazingly fast, and not interfere with your site speed. We even re-engineered the Facebook Pixel code to remove everything but the absolute essentials for conversion tracking.
Using our custom Facebook IMG tag is more lightweight and secure than using the full Facebook pixel as a backup to CAPI conversions.
Likewise, we haven’t bloated the plugin with unnecessary features, ads for our other plugins, or endless nag screens for pro upgrades / reviews.
That not only makes the plugin very lightweight and efficient, but more secure too.
Unencrypted Code, 500 Site Licence
The full source code is visible, so you can customise to your needs. Your purchase allows you a lifetime licence to use this plugin on up to 500 WordPress sites. These can be your own, or client sites if you are a developer.
1 Year of Updates and Support
Conversion tracking is an ever evolving science, and as we use this plugin on all our sites, we update it in line with current best practices.
As our customer, you also get automated plugin updates and email support for a period of 1 year from date of purchase.
Order now for just $97.00/year
(Remember, this plugin can be installed on up to 500 WordPress sites!)
Requirements
The Cogmentis Email Sender plugin is a WordPress plugin, and requires:
- WordPress v5.5 or higher
- PHP 7.2 or higher